Sunny with a Forecast for Referrals: 10 1/2 Great Occasions to give Gifts to Clients

Has it been cloudy and rainy in your sales "weather' forecast? Are you feeling blue from all those cold calls? Then why not "warm up" your clients and strengthen your customer relationships? Sales professionals earn respect by being competent and experts in their field, but respect plus being liked by your clients will result in an endless stream of referrals and a potential for exponential sales growth.

"Well, I know my product, but I'm not the most outgoing person in the world. What can I do to get my customers to like me more?" You may ask.

One way is to give something without asking for anything in return and in the process learn important information about your clients as people. Be ready with at least one piece of valuable information to improve your clients' lives. Send out a monthly or quarterly e-zine or newsletter with FREE and beneficial information whether you are in the real estate business, accounting, law, construction, landscaping, etc. Do what others nor your competitors would be willing to do and do it better!

The second part is to send out inexpensive but quality gifts they will like. They can be something personal to your clients' hobbies, family or job or just something they would enjoy and be grateful to you for going out of your way to do. One gratifying gift that is inexpensive and that can be produced in mass is certain desserts and candy. There are many different kinds of cookies that are easy to pack for delivery or drop off, as well as chocolate covered pretzel rods, chocolate covered crisped rice treats to mention a few. For your truly special clients you could choose from many easy cake or pie recipes. Learn which sweets your customers like best and they will appreciate your efforts. Try to stay away from recipes that ask for nuts since some people are allergic to them, unless you know for certain they don't have any nut allergies. Drop in a list of the ingredients to be safe. Of course if you would rather order your gifts and have them sent there are many great websites that sell these items.

"When should I give my clients gifts?" You wonder.

Great question! You should know your client and train yourself to master the art of conversation. Learn about your clients' lives and their families. Through the course of your conversation take mental notes of special occasions or anything they are proud of. Then create an organized system to keep track as well as reminders.

Here is a short list of 10 1/2 examples of great occasions in which to offer your clients gifts.

Congratulations on their birthdays or Their children's birthdays Milestone wedding anniversaries Milestone career anniversaries Wish "Bon Voyage" before big vacations Congratulations for their awards or achievements they've earned or Their children have earned Birth of a new child Retirement Becoming the coach of their child's soccer team

And finally...

10 1/2; Reward them for milestone referrals they give you; 5th, 10th, 25th, etc.

Have fun discovering other great occasions specific to your clients!

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